City rebranding

For my fictional image campaign, I focused on the city of Darmstadt, aiming to create a modern yet authentic visual identity that reflects its diversity and dynamic character. Using the existing logo featuring the Five-Finger Tower as a foundation, I simplified and modernized its forms to create a cleaner, contemporary look while preserving recognizability. The typography, combining rounded and angular shapes, complements the logo and emphasizes both the technical and creative sides of the city, resulting in a cohesive design that honors tradition while bringing Darmstadt visually into the present.