Animal Aid Sidi Kaouki

For Animal Aid Sidi Kaouki, I developed a cohesive visual identity that reflects the organization’s mission of caring for and rehoming animals. The design balances visibility, authority, and approachability, helping the NGO communicate clearly with supporters, volunteers, and adopters.

The primary font, Beachday, is used for all key communications, including the official logo, website headers, and mission statements. This ensures that core messaging is clear, consistent, and immediately recognizable. The secondary font, Poppins Light, is applied to supporting text and materials, such as body copy, newsletters, social media posts, and educational brochures, providing a clean, readable complement to the primary font.

The color palette combines a bright yellow, inspired by the warning sign of the NGO’s main sponsor, with forest green, light sage green, beige, and a very dark, almost black green. The greens and neutrals evoke a natural, earthy feel, while the yellow adds energy, attention, and ties back to the sponsor’s identity. The warning sign also features a dog illustration, subtly integrating the organization’s core focus on animal care into the visual identity.

Together, the fonts, colors, and iconography create a distinctive, approachable, and professional identity for Animal Aid Sidi Kaouki, supporting its mission to protect and find homes for animals in need.